Apple's Pessimism Problem

Marco on the pessimism that has been surrounding Apple for a couple years now:

A year later, when Apple did release a model named “iPhone 5” that was far better than the 4S and had an external redesign, the inertia of Apple pessimism was so strong and the press had become such petulant children about Apple products that they shat all over it even though it was a huge update that gave them everything they asked for, plus more.

Now, Apple pessimism is even stronger. No matter what they release and no matter how well it sells, they won’t win over the press, the pundits, the stock market, or the rhetoric. Not this year. They could release a revolutionary 60-inch 4K TV for $99 with built-in nanobots to assemble and dispense free smartwatches, and people would complain that it should cost $49 and the nanobots aren’t open enough.

Apple does indeed have a problem here. I still think they should have named what we now know as the iPhone 5 as simply "the new iPhone".

A $5 app isn't expensive

I’m neither an economist nor a psychologist, but it strikes me that too many iOS device owners fail to act in their own best interests—both in the immediate near term and in the long term—when they scoff at the thought of spending money in the App Store. Here’s how customers who spend lavishly on iOS hardware punish themselves by skimping on apps.

Lex Friedman makes the case for paying good money for your great apps. If you are one who balks at an app that costs more than a buck or two, you need to go read this.

Heck, read it anyway.

iOS 7 Settings

Louie Mantia imagines what iOS 7 may look like from the Settings app. I love his use of Avenir, a font that I have absolutely fallen in love with. I use it in any app I can (e.g., Day One and Twitterrific 5).

Louie makes a lot of other smart decisions, and I think I would love it if iOS got a bit of a makeoverin this style.

Some related reading would be Chairman Gruber's little birdies.

Innovation Through Simplicity

Chairman Gruber:

The utter simplicity of the iOS home screen is Apple’s innovation. It’s the simplest, most obvious “system” ever designed. It is a false and foolish but widespread misconception that “innovation” goes only in the direction of additional complexity.

I use a lot of complex software and tools. I can say from experience that the ones that I most enjoy are the ones that work towards simplicity over time.