Apple's Pessimism Problem

Marco on the pessimism that has been surrounding Apple for a couple years now:

A year later, when Apple did release a model named “iPhone 5” that was far better than the 4S and had an external redesign, the inertia of Apple pessimism was so strong and the press had become such petulant children about Apple products that they shat all over it even though it was a huge update that gave them everything they asked for, plus more.

Now, Apple pessimism is even stronger. No matter what they release and no matter how well it sells, they won’t win over the press, the pundits, the stock market, or the rhetoric. Not this year. They could release a revolutionary 60-inch 4K TV for $99 with built-in nanobots to assemble and dispense free smartwatches, and people would complain that it should cost $49 and the nanobots aren’t open enough.

Apple does indeed have a problem here. I still think they should have named what we now know as the iPhone 5 as simply "the new iPhone".