¶ Regularly $19.99

Cultured Code makes a fantastic Getting Things Done (GTD) app aptly named Things. I used it myself for a while though I did eventually find OmniFocus to be a better fit for me. That's a story for another time.

Things is a premium app. It runs $9.99 for iPhone, $19.99 for iPad, and $49.99 for Mac.

The prices until Thanksgiving day are free, free, and $34.99, respectively. Why? Because the two iOS apps are Apple's Pick of the Week, and the Mac app is on sale from Cultured Code to celebrate it.

I don't think I have ever seen a $20 app be the Pick of the Week. Seriously, Things is a stellar premium app with a premium price and it is going for free right now. And Apple wants to show off how great of a deal it is by plastering the value on the App Store.

Regularly $19.99.

As someone whose livelihood is sustained by sales of a premium app with a premium price, I am both delighted to see Things receiving this attention and terrified what dropping it to free means for public perception of the value of the app.

It is good that a premium app is being thrust in front of millions of people, letting them know there are high quality apps out there. It is also good for people learn that high quality apps cost a more than a buck.

What gives me hesitance is the app being reduced to the cost of nothing — even temporarily. I worry that people will look at it and think Things should be free. That even though it exudes polish and talent and quality people will come to expect those characteristics in exchange for nothing.

I worry that giving away a premium app reinforces the entitlement many people display towards apps. I worry someday the App Store will be void of fantastic apps because no one was willing to pay for them.

I am left wondering what kind of star ratings will appear for Things once the price returns to being regularly $19.99.