We've all been there. The awkward teenager who wants to be left alone at family events. Head buried in whatever our passion is. Family thinks — may even say — "I wish they would just interact with the rest of us."
I've been there. I'm pretty certain you were, too. What we both may have missed out on is secretly doing something amazing in our solitude for the good of others.
It's an ad, but its the best kind of ad. It tells a story that warms your heart and wets your eyes. Time and again Apple seems to be able to use their technology to touch our lives, and truly give us delight.