"On Reporting Rumors"

Stephen M. Hackett:

There’s no denying that rumors drive a shit ton of page views. Lots of people are genuinely interested in them, and they fill the time leading up to an event, but I think we as “Apple bloggers” are over-doing it.

It's true. The rumor-mill feels like a rabid foaming-at-the-mouth wildebeest this time around.