'Enriching Lives'

Stephen M. Hackett chronicles his day using his iPhone during his bike ride:

My point is this: the iPhone might just be a piece of technology, and Apple might just be a company, but days like today would not be as enjoyable without them.

And that’s the point, right? Apple Retail has this line about “Enriching Lives.” I used to think it was cheesy, but right now, it makes a lot of sense to me.

Already my iPad feels more personal than my Mac, but by far my iPhone is the most personal computer I own. It is almost always with me, and is in constant use for things from the mundane, to capturing moments of time with my family, to seeing my parents 450 miles away.

It’s honestly a little difficult to imagine what a day without my iPhone would be like.