This morning Ben Brooks pushed a new design of his site, The Brooks Review. One of the most significant changes he did was to drop any form of logo or branding from the site.

He, of course, addresses this:

I just like the site without a logo weighing down the top, right or wrong, it’s really that simple.

I think it is a bold move, and definitely not something many of us would do. But think about it — the old logo is what the design was built around, and what better branding could you have than to have the design stand on its own?