About 6 months after iOS 7’s release, I started to roll my eyes when an app would be updated and its icon still looked like it belonged on iOS 6. With Instagram, my eyes did a lot of rolling. For years.
Yesterday Instagram updated its iconic (har har) icon. And the reaction from the Internet was, as one would expect with such a drastic change, visceral. Some loved it, and most really did not.
My initial reaction was actually quite pleasant. It’s a daring departure for Instagram, but I like the approach. It’s fresh. Nonetheless, I thought I’d let my thoughts marinate overnight to have more than a 30-second knee-jerk reaction. And you know what?
I still like the icon. It looks at home on iOS. It’s not blue like so many other icons. It stands out on my home screen. I like it.
As a quick aside, Buzzfeed applied Instagram’s new gradient color to other company logos. Most of them look pretty good. I especially like it with Starbucks and Coca-Cola.
The icon isn’t the only change, though. The app itself has effectively been rid of color aside from the photos. While I wonder if the pendulum swung a bit too far on this, I don’t mind the change. The focus is really on the photos, and they really pop now. I imagine some hints of color in the interface will make their way back with time.
Overall, I am really digging the visual refresh in Instagram. The only way this update could have been better in my eyes is if Instagram added an iPad version.